Stretch Fluid Foundation for Buildable Coverage Medium Tan 5 dupes and alternatives Glossier
Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
Coverage
Finish
- Matte0
- Natural matte0
- Natural1
- Radiant0
Skin type
- Dry1
- Normal1
- Combination1
- Oily0
- Sensitive0
Preferences
SortSort byOverall match
1 of 30 matches
Only showing matches with medium coverage, in liquid form, without silicones or alcohol denat.
- 3 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Sephora Collection Best Skin Ever Liquid Foundation 29N
The equivalent shade and the most similar foundation overall.

Medium Tan 5Change shade
- Medium Tan 3
- Very Deep 1
- Very Deep 2
- Very Deep 3
- Very Deep 4
- Deep 1
- Deep 2
- Deep 3
- Deep 4
- Deep 5
- Medium Deep 1
- Medium Deep 2
- Medium Deep 3
- Medium Deep 4
- Medium Tan 1
- Medium Tan 2
- Medium Tan 4
- Medium Tan 5current shade
- Medium 1
- Medium 2
- Medium 3
- Medium 4
- Medium 5
- Light 1
- Light 2
- Light 3
- Light 4
- Light 5
- Very Light 1
- Very Light 2
- Very Light 3
- Very Light 4

- Overall match
- 79out of 100
- Shade (Shade match)
- 88
- Finish (Finish & visual result)
- 86
- Wear (Wear & performance)
- 61
- Skin (Skin suitability)
- 0
- Shade match
- 88out of 100
- Colour
- 95
- Depth
- 100
- Undertone
- 65
Your shade $34 at Sephora
Where to buy 29N
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 5 (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

Medium Tan 4
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4
- Very close colour
- Tan · Warm · peach undertone
$22
Closest concealers
W9.5
L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5
- Looks identical
- Tan · Cool undertone
$16.99
Dark 5C
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C
- Very close colour
- Tan · Cool undertone
$31

5.5N
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5.5N
- Very close colour
- Deep tan · Cool undertone
$38

470C

Amande

470
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470
- Very close colour
- Tan · Neutral · neutral pink undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Sephora Collection Best Skin Ever Liquid Foundation in 29N, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Sephora Collection Best Skin Ever Liquid Foundation in 29N.
Same or better
- $10 less
- Near-identical swatch colour
- Same natural finish
- Same medium coverage
- Claims transfer resistance
- Both claim a lightweight feel
Different
- Neutral rather than cool undertone
- No skin-like finish claimed
- Does not claim not settling into lines
- Not marketed for sensitive skin
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Where to buy 29N
Your shade $34 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.