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Stretch Fluid Foundation for Buildable Coverage Medium Tan 5 dupes and alternatives Glossier

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form, without talc.

  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Makeup By Mario SurrealSkin Natural Finish Foundation 19 C

The equivalent shade and the most similar foundation overall.

The match
Makeup By Mario
19 C
Depth and undertone: Deep tan · Cool
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
68
Skin (Skin suitability)
0
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $14 more

Your shade $34 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    23 O
    Shade match 96
    $48SephoraSephoraCosts $14 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium dark with cool undertone

    Medium confidence· Digital match

    View match
  2. #3 · ILIA

    True Skin Serum Foundation

    Sardinia SF10.5
    Shade match 83
    $56SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Olive rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    73

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than cool undertone · Does not claim not settling into lines

    Retailer shade note: very deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  3. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    42 Tan Neutral
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$26 less (76%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $48SephoraSephoraCosts $14 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    63
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium dark with cool undertone

    Medium confidence· Digital match

    View match
  5. #6 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    20 N
    Shade match 86
    $48SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium dark with neutral undertone

    Medium confidence· Digital match

    View match
  6. #7 · Sephora Collection

    Best Skin Ever Liquid Foundation

    29N
    Shade match 88
    $24SephoraSephora$10 less (29%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: very tan with neutral undertones

    High confidence· Digital match

    View match
  7. Shade match 86
    $48SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    63
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium dark with neutral undertone

    Medium confidence· Digital match

    View match
  8. Shade match 86
    $52SephoraSephoraCosts $18 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    73

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match
  9. Shade match 79
    $49SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 5 (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Looks identical
    • Tan · Cool undertone

    $16.99

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C

    • Very close colour
    • Tan · Cool undertone

    $31

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5.5N

    • Very close colour
    • Deep tan · Cool undertone

    $38

  4. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Very close colour
    • Tan · Cool undertone

    $24

  5. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    470

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Makeup By Mario SurrealSkin Natural Finish Foundation in 19 C, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 5. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Tan 5Closest match19 CScore
Shade match55% of overall97
Colour95#ae7047#aa6e49Looks identicalColour difference 1.4 (0 is identical)
Depth98TanDeep tanCloseDepth difference: 1.3
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Natural Finish Foundation in 19 C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Where to buy 19 C

Best price
$48SephoraSephora
Costs $14 more

Your shade $34 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.