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Stretch Fluid Foundation for Buildable Coverage Medium Tan 5 dupes and alternatives Glossier

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, in liquid form.

  • 3 matches have no formulation listed and are not shown.
  • 1 match has no skin type listed and is not shown.

Closest shade match: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR122

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $35 more

Your shade $34 at Sephora · product price; shade not separately priced

Closest overall alternative: ILIA True Skin Serum Foundation Sardinia SF10.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
ILIA
Sardinia SF10.5
Depth and undertone: Tan · Olive · neutral olive
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
73
Best price
$56SephoraSephora
Costs $22 more

Your shade $34 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $56Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    68

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: medium dark with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $69Ulta BeautyUlta Beauty(product price)Costs $35 more

    Matches: Near-identical swatch colourSame cool undertone

    Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    54
    Skin suitability
    68

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium-deep shade, rosy undertone

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $52SephoraSephoraCosts $18 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    73

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match
  4. #6 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 34
    Shade match 87
    $46.90Ulta BeautyUlta Beauty(product price)Costs $12.90 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 5 (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Looks identical
    • Tan · Cool undertone

    $16.99

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C

    • Very close colour
    • Tan · Cool undertone

    $31

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5.5N

    • Very close colour
    • Deep tan · Cool undertone

    $38

  4. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Very close colour
    • Tan · Cool undertone

    $24

  5. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    470

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR122, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 5. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Tan 5Closest shade matchBR122Score
Shade match55% of overall97
Colour95#ae7047#ab6f4bVery close colourColour difference 1.5 (0 is identical)
Depth99TanDeep tanCloseDepth difference: 0.8
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared52
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 80/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR122.

Same or better

  • Very close colour
  • Same cool undertone
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

ILIA True Skin Serum Foundation in Sardinia SF10.5, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 5. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Tan 5Closest overall alternativeSardinia SF10.5Score
Shade match55% of overall83
Colour97#ae7047#b27145Looks identicalColour difference 1.1 (0 is identical)
Depth98TanTanSameDepth difference: 1.1
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone40CoolOlive · neutral oliveDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73SensitiveNormal, dry, sensitiveBoth marketed for sensitive skin
Overall match 84/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Sardinia SF10.5.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Olive rather than cool undertone
  • Does not claim not settling into lines

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs high

Where to buy

Closest shade match

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR122

Match price
$69Ulta BeautyUlta Beauty
Costs $35 more

Your shade $34 at Sephora · product price; shade not separately priced

Closest overall alternative

ILIA True Skin Serum Foundation Sardinia SF10.5

Best price
$56SephoraSephora
Costs $22 more

Your shade $34 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.