Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
14 of 31 matches
Only showing matches with medium coverage, without fragrance or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $34 at Sephora
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Ulta Beautyfrom $69 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $34 at Sephora
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $7 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly lighter
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter
Retailer shade note: deep neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish
Differences: Does not claim not settling into linesNot marketed for sensitive skin
Close colour · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: very rich - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)$26 less (76%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $14 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Not marketed for sensitive skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: for rich deep skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $15 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Does not claim a lightweight feelNot marketed for sensitive skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49 · low stockView at Macy'sSephoraCosts $16 moreMatches: Same natural finishSame medium coverageClaims a blurring effect
Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: Extra deep with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for sensitive skin
Retailer shade note: for rich deep skintones with warm bronze undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish
Differences: Matte rather than natural finishDoes not claim not settling into lines
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines
Retailer shade note: true neutral
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $26 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for sensitive skin
Retailer shade note: for rich deep skintones with warm undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $26 moreMatches: Same natural finishSame medium coverageClaims a blurring effect
Differences: Slightly lighterSlightly cooler undertoneNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: very deep with cool undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $18 moreMatches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish
Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonThe closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Very Deep 4 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Very Deep 4
$22
Espresso
$11.99
8N
$38
NC63
$30
16.5 Deep
$36
190
$12.99
Brownie 8.5 Red
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Deep 36, against Glossier Stretch Fluid Foundation for Buildable Coverage in Very Deep 4. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Deep 36.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Iconic London Super Smoother Blurring Skin Tint in Golden Rich, against Glossier Stretch Fluid Foundation for Buildable Coverage in Very Deep 4. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Iconic London Super Smoother Blurring Skin Tint in Golden Rich.
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Deep 36
SephoraYour shade $34 at Sephora
Iconic London Super Smoother Blurring Skin Tint Golden Rich
Ulta BeautyYour shade $34 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
