Very fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
15 of 31 matches
Only showing matches with medium coverage, without talc.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $34 at Sephora
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $7 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: fair neutral
High confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautyUlta BeautyCosts $5.50 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim
Retailer shade note: very fair cool skin with pink undertones
High confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beauty$39.50View at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$20.01 less (59%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$9 less (26%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $5 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneRadiant rather than natural finishDoes not claim not settling into lines
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim not settling into lines
Retailer shade note: 2.15 Fair/Light Neutral
Medium confidence· Digital match
Haleys Beauty Re-form Luminous Skin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautyUlta BeautyCosts $5.50 moreMatches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin
Retailer shade note: fairest porcelain skin w/ cool undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyUlta BeautyCosts $9 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish
Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Superbalanced Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyMacy's$43View at Macy'sUlta Beauty$15.01 less (44%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneMatte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Contains drying alcohol
High confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beauty$18.99View at Ulta BeautyCVS$18.99View at CVSSephoraCosts $14 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty$15.01 less (44%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneMatte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Contains drying alcohol
High confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta BeautyCVS$18.99View at CVSSephoraCosts $6 moreMatches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: fair cool
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $2 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for sensitive skin
Looks identical · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: light - warm
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephora$10 less (29%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraShowing 12 of 14 matches
The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Very Light 2 (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Very Light 2
$22
170
$30
W3
$16.99
10.5 Light
$30
CN 10 Alabaster
$22
Affogato
Café Au Lait
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Fair Beige, against Glossier Stretch Fluid Foundation for Buildable Coverage in Very Light 2. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Fair Beige.
6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
SephoraYour shade $34 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
