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24 Hour Full Coverage Luminous Matte Finish Foundation 110C dupes and alternatives Gucci

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for dry skin, with medium coverage.

  • 2 matches have no skin type listed and are not shown.

Closest shade match: L'Oréal Paris True Match Super-Blendable Foundation C2 Cool Light

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
C2 Cool Light
Depth and undertone: Fair · Cool
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$55.01 less (80%)

Your shade $69 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Foundation 3 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Charlotte Tilbury
3 Cool
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
73
Wear (Wear & performance)
89
Skin (Skin suitability)
84
Best price
$52SephoraSephora
$17 less (25%)

Your shade $69 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $39.50SephoraSephora$29.50 less (43%)

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    56

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: fair cool skin with pink undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 110C (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW11

    • Looks identical
    • Fair · Cool · rosy undertone

    $30

  2. Rare Beauty Liquid Touch Brightening Concealer

    120C

    Rare Beauty Liquid Touch Brightening Concealer, shade 120C

    • Looks identical
    • Fair · Cool undertone

    $24

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Looks identical
    • Fair · Cool undertone

    $38

  4. Tarte Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 16N fair-light neutral

    • Very close colour
    • Fair · Cool undertone

    $32

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5C

    • Very close colour
    • Fair · Cool · pink undertone

    $31

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Super-Blendable Foundation in C2 Cool Light, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 110C. Every attribute compared, with its share of the score.

ComparedYour shade110CClosest shade matchC2 Cool LightScore
Shade match55% of overall98
Colour97#f0ccb4#ecc8b0Looks identicalColour difference 1.0 (0 is identical)
Depth97FairFairSameDepth difference: 2.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 77/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in C2 Cool Light.

Same or better

  • $55.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Claims a skin-like finish
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Foundation in 3 Cool, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 110C. Every attribute compared, with its share of the score.

ComparedYour shade110CClosest overall alternative3 CoolScore
Shade match55% of overall97
Colour95#f0ccb4#f5d0b5Looks identicalColour difference 1.4 (0 is identical)
Depth97FairVery fairCloseDepth difference: 2.1
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 3 Cool.

Same or better

  • $17 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Contains alcohol

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

L'Oréal Paris True Match Super-Blendable Foundation C2 Cool Light

Match price
$13.99Ulta BeautyUlta Beauty
$55.01 less (80%)

Your shade $69 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Foundation 3 Cool

Best price
$52SephoraSephora
$17 less (25%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.