Beautler.Your beauty butler

24 Hour Full Coverage Luminous Matte Finish Foundation 120N dupes and alternatives Gucci

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, with SPF, without talc.

  • 10 matches have no formulation listed and are not shown.
  • 24 matches have no SPF listed and are not shown.

Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 10 Fair

The equivalent shade: scored on colour, depth and undertone only.

The match
Jane Iredale
10 Fair
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Buildable coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Best price
$56Ulta BeautyUlta Beauty
$13 less (19%)

Your shade $69 at Sephora

Closest overall alternative: Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 04 Bone

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Clinique
WN 04 Bone
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
60
Match price
$49Ulta BeautyUlta Beauty
$20 less (29%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Ivory (NW-022)
    Shade match 91
    $58SephoraSephora$11 less (16%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: Extra light, neutral warm undertones

    High confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Ivory (W-026)
    Shade match 84
    $58SephoraSephora$11 less (16%)

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: Extra light, warm undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 120N (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

  2. Clinique Even Better All-Over Concealer + Eraser

    CN 08 Linen

    Clinique Even Better All-Over Concealer + Eraser, shade CN 08 Linen

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 2

    • Very close colour
    • Fair · Neutral undertone

    $22

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11

    • Looks identical
    • Fair · Warm · golden undertone

    $30

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Vanilla

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Vanilla

    • Close colour
    • Very fair · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 120N. Every attribute compared, with its share of the score.

ComparedYour shade120NClosest shade match10 FairScore
Shade match55% of overall97
Colour95#f6d1a7#f5d1acLooks identicalColour difference 1.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 77/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair.

Same or better

  • $13 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 30

Different

  • Radiant finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate

Why the closest overall alternative works

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 04 Bone, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 120N. Every attribute compared, with its share of the score.

ComparedYour shade120NClosest overall alternativeWN 04 BoneScore
Shade match55% of overall90
Colour91#f6d1a7#f8d4b1Very close colourColour difference 2.2 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.6
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 04 Bone.

Same or better

  • $20 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim 24-hour wear
  • Claims colour stability
  • No fragrance listed
  • Adds SPF 25

Different

  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 10 Fair

Best price
$56Ulta BeautyUlta Beauty
$13 less (19%)

Your shade $69 at Sephora

Closest overall alternative

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 04 Bone

Match price
$49Ulta BeautyUlta Beauty
$20 less (29%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.