24 Hour Full Coverage Luminous Matte Finish Foundation 140W dupes and alternatives Gucci
4.3 (940)·Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39.50Ulta Beauty(product price)$29.50 less (43%)4.4 (15,124)
Matches: Near-identical swatch colour· Same matte finish· Claims not settling into lines
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
91
Wear & performance
51
Skin suitability
67
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
$39.50Ulta Beauty(product price)$29.50 less (43%)4.4 (15,124)
Matches: Very close colour· Same matte finish· Claims not settling into lines
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
91
Wear & performance
51
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
Retailer shade note: fair skin w/neutral to golden undertones
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 140W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Kylie Cosmetics Natural Blur Powder Foundation in 2WN, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 140W. Every attribute compared, with its share of the score.
ComparedYour shade140WClosest match2WNHow they compareScore
Shade match55% of overall93
Colour60%95#ecc2a1#e9be9aLooks identicalColour difference 1.3 (0 is identical)
Depth15%97LightLightSameDepth difference: 2.0
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Overall match 83/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$29.50 less (43%)
