24 Hour Full Coverage Luminous Matte Finish Foundation 150C dupes and alternatives Gucci
4.3 (940)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 150C (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Wet n Wild PhotoFocus Liquid Foundation in Soft Ivory, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 150C. Every attribute compared, with its share of the score.
ComparedYour shade150CClosest shade matchSoft IvoryHow they compareScore
Shade match55% of overall89
Colour60%95#e8bc93#e7ba95Looks identicalColour difference 1.5 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.8
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type100%30Normal, combination, oilyDry, normalBoth marketed for normal skin
Overall match 76/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
KimChi Chic Beauty A Really Good Foundation in 103L, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 150C. Every attribute compared, with its share of the score.
ComparedYour shade150CClosest overall alternative103LHow they compareScore
Shade match55% of overall88
Colour60%96#e8bc93#ecc099Looks identicalColour difference 1.2 (0 is identical)
Depth15%97LightLightSameDepth difference: 2.1
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Overall match 84/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$20 less (29%)
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