Beautler.Your beauty butler

24 Hour Full Coverage Luminous Matte Finish Foundation 170W dupes and alternatives Gucci

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free7No drying alcohol5Vegan4Cruelty-free3Oil-free0With SPF0Mineral2

Avoid an ingredient

Sort

7 of 32

Only showing matches with medium coverage, without talc or alcohol denat.

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 2W1 Macadamia

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
170WChange shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
2W1 Macadamia
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$54SephoraSephora
$15 less (22%)

Your shade $69 at Sephora

SephoraView at Sephora

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Foundation 4 Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
170WChange shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
The match
Charlotte Tilbury
4 Warm
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
73
Wear (Wear & performance)
89
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
$17 less (25%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light Warm
    Shade match 96
    $16Ulta BeautyUlta Beauty$53 less (77%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Natural Blur Powder Foundation

    2WN
    Shade match 94
    $38Ulta BeautyUlta Beauty(product price)$31 less (45%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    48
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: fair with warm neutral undertones

    High confidence· Digital match

    View match
  3. #5 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Fair 10 G
    Shade match 98
    $49SephoraSephora$20 less (29%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: fair with golden undertones

    High confidence· Digital match

    View match
  4. #6 · ILIA

    True Skin Serum Foundation

    Molokai. SF2.5
    Shade match 98
    $56SephoraSephora$13 less (19%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Kylie Cosmetics

    Natural Blur Powder Foundation

    2N
    Shade match 88
    $38Ulta BeautyUlta Beauty(product price)$31 less (45%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    48
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: fair light with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 170W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Looks identical
    • Light · Warm undertone

    $32

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Very close colour
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Very close colour
    • Fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan

    • Very close colour
    • Light · Warm undertone

    $30

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cotton 2

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cotton 2

    • Very close colour
    • Light · Warm · golden undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 2W1 Macadamia, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 170W. Every attribute compared, with its share of the score.

ComparedYour shade170WClosest shade match2W1 MacadamiaScore
Shade match55% of overall98
Colour97#e9be96#ebbd96Looks identicalColour difference 1.1 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall48
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 2W1 Macadamia.

Same or better

  • $15 less
  • Near-identical swatch colour
  • Same warm undertone
  • Claims a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim transfer resistance

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Foundation in 4 Warm, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 170W. Every attribute compared, with its share of the score.

ComparedYour shade170WClosest overall alternative4 WarmScore
Shade match55% of overall97
Colour95#e9be96#efc399Looks identicalColour difference 1.4 (0 is identical)
Depth96LightFairCloseDepth difference: 2.6
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 4 Warm.

Same or better

  • $17 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Contains alcohol

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 2W1 Macadamia

Best price
$54SephoraSephora
$15 less (22%)

Your shade $69 at Sephora

SephoraView at Sephora

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Foundation 4 Warm

Match price
$52Ulta BeautyUlta Beauty
$17 less (25%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.