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24 Hour Full Coverage Luminous Matte Finish Foundation 230W dupes and alternatives Gucci

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Gel0

Skin type

Preferences

Fragrance-free2No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with medium coverage, without talc or alcohol denat.

  • 1 match has no skin type listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Light 50W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
230WChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Full coverage
The match
ColourPop
Light 50W
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$57 less (83%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Foundation 4 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
230WChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Full coverage
The match
Charlotte Tilbury
4 Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
73
Wear (Wear & performance)
89
Skin (Skin suitability)
84
High confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
$17 less (25%)

Your shade $69 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 230W (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1W

    • Looks identical
    • Fair · Warm undertone

    $38

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    2 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2 Warm

    • Looks identical
    • Light · Warm undertone

    $42

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marshmallow 1.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marshmallow 1.3 Golden

    • Looks identical
    • Light · Warm · golden undertone

    $31

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    20S light sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 20S light sand

    • Very close colour
    • Fair · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    115

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 115

    • Very close colour
    • Light · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 50W, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 230W. Every attribute compared, with its share of the score.

ComparedYour shade230WClosest shade matchLight 50WScore
Shade match55% of overall98
Colour97#e8c6a8#e5c6aaLooks identicalColour difference 1.0 (0 is identical)
Depth100FairFairSameDepth difference: 0.3
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 50W.

Same or better

  • $57 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Foundation in 4 Neutral, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 230W. Every attribute compared, with its share of the score.

ComparedYour shade230WClosest overall alternative4 NeutralScore
Shade match55% of overall87
Colour93#e8c6a8#e6c3a0Very close colourColour difference 1.8 (0 is identical)
Depth98FairLightCloseDepth difference: 1.5
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 87/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 4 Neutral.

Same or better

  • $17 less
  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than warm undertone
  • Contains alcohol

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Light 50W

Best price
$12Ulta BeautyUlta Beauty
$57 less (83%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Foundation 4 Neutral

Best price
$52SephoraSephora
$17 less (25%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.