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24 Hour Full Coverage Luminous Matte Finish Foundation 260W dupes and alternatives Gucci

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral0

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Only showing matches with full coverage, with SPF.

  • 27 matches have no SPF listed and are not shown.

Closest shade match: Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 210 Buff N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
260WChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
The match
Lancôme
210 Buff N
Depth and undertone: Light medium
Finish and coverage: Luminous · Full coverage
Shade match
91out of 100
Colour
98
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$63Ulta BeautyUlta Beauty
$6 less (9%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 482 Radiant Sun

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
260WChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
482 Radiant Sun
Depth and undertone: Medium light
Finish and coverage: Natural · Full coverage
Overall match
84out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
76
Wear (Wear & performance)
74
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$50.01 less (72%)

Your shade $69 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 260W (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    10 Light Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 10 Light Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    2W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2W Warm

    • Very close colour
    • Light medium · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    3

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 3

    • Very close colour
    • Light medium · Warm · golden undertone

    $42

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Very close colour
    • Light medium · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    375 Latte

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 375 Latte

    • Very close colour
    • Light medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 210 Buff N, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 260W. Every attribute compared, with its share of the score.

ComparedYour shade260WClosest shade match210 Buff NScore
Shade match55% of overall91
Colour98#d7a97d#d9ab81Looks identicalColour difference 0.8 (0 is identical)
Depth98Medium lightLight mediumCloseDepth difference: 1.1
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared46
Finish0MatteLuminousDifferentLuminous finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 210 Buff N.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • Adds SPF 27

Different

  • Luminous finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeNo ingredient list
FragranceListed (fragrance)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedSPF 27
Overlap
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 482 Radiant Sun, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 260W. Every attribute compared, with its share of the score.

ComparedYour shade260WClosest overall alternative482 Radiant SunScore
Shade match55% of overall90
Colour96#d7a97d#d6a777Looks identicalColour difference 1.2 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity6024-hour wear32-hour wearSome difference32-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 482 Radiant Sun.

Same or better

  • $50.01 less
  • Near-identical swatch colour
  • Same full coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of matte
  • Contains alcohol denat.

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 210 Buff N

Match price
$63Ulta BeautyUlta Beauty
$6 less (9%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible 32H Fresh Wear Foundation 482 Radiant Sun

Match price
$18.99Ulta BeautyUlta Beauty
$50.01 less (72%)

Your shade $69 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.