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24 Hour Full Coverage Luminous Matte Finish Foundation 270N dupes and alternatives Gucci

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, in liquid form.

  • 9 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation O 16

The equivalent shade and the most similar foundation overall.

The match
Kryolan Professional Makeup
O 16
Depth and undertone: Light medium
Finish and coverage: Matte · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
81
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Shade match
89out of 100
Colour
95
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$46.90Ulta BeautyUlta Beauty
$22.10 less (32%)

Your shade $69 at Sephora · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 270N (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    2

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 2

    • Very close colour
    • Light medium · Neutral undertone

    $42

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cedar 3.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cedar 3.5

    • Very close colour
    • Light medium · Neutral undertone

    $39

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Very close colour
    • Light medium · Neutral undertone

    $30

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Very close colour
    • Light · Neutral undertone

    $22

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 16, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 270N. Every attribute compared, with its share of the score.

ComparedYour shade270NClosest matchO 16Score
Shade match55% of overall89
Colour95#e3b389#e7b184Looks identicalColour difference 1.5 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 16.

Same or better

  • $22.10 less
  • Near-identical swatch colour
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim transfer resistance
  • Contains isopropyl alcohol

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (isopropyl alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy O 16

Match price
$46.90Ulta BeautyUlta Beauty
$22.10 less (32%)

Your shade $69 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.