Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
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7 of 30 matches
Only showing matches made for combination skin, with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $69 at Sephora
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $69 at Sephora
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta Beauty
Macy's$41View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$24 less (35%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: fair skin tones with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45 · low stockView at Macy's
Walmart$53.87 less (78%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty$56.01 less (81%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$9.99 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautyUlta Beauty$24 less (35%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Natural rather than matte finish · Does not claim a lightweight feel
Retailer shade note: level-two light with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta Beauty(product price)$23 less (33%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: very light beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyThe closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 275C (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2N Neutral
$42
Light Beige
$36
20.0 Medium
$30
Natural Ivory
$11.99
2
$42
130N
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
PÜR 4-in-1 Tinted Moisturizer SPF 20 in Fair Ivory LN2, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 275C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Tinted Moisturizer SPF 20 in Fair Ivory LN2.
6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Clinique Beyond Perfecting Powder Foundation + Concealer in 07 Cream Chamois, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 275C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Beyond Perfecting Powder Foundation + Concealer in 07 Cream Chamois.
4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
PÜR 4-in-1 Tinted Moisturizer SPF 20 Fair Ivory LN2
Ulta BeautyYour shade $69 at Sephora
Clinique Beyond Perfecting Powder Foundation + Concealer 07 Cream Chamois
Ulta BeautyYour shade $69 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
