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24 Hour Full Coverage Luminous Matte Finish Foundation 305N dupes and alternatives Gucci

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol7Vegan2Cruelty-free2Oil-free1With SPF2Mineral2

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Only showing matches with full coverage, without talc.

Closest shade match: MAC Cosmetics Studio Radiance Serum Powered Foundation N12

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
305NChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
N12
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
$23 less (33%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible Pro-Matte Foundation 104.5 Nude Buff

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
305NChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
104.5 Nude Buff
Depth and undertone: Light medium
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
67
Medium confidence· Digital matchWhy it matches
Match price
$14.99Ulta BeautyUlta Beauty
$54.01 less (78%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Live Tinted

    HUESTICK Complexion Stick

    15 Light/Medium
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)$27 less (39%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    MG5 Almond
    Shade match 89
    $40Ulta BeautyUlta Beauty$29 less (42%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    65
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: golden medium with golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    300N
    Shade match 87
    $53SephoraSephora$16 less (23%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    460 Golden Beige
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$54.41 less (79%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  6. #8 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    B40
    Shade match 97
    $81Ulta BeautyUlta BeautyCosts $12 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: intense medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    B30
    Shade match 95
    $81Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium shade, neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 305N (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Very close colour
    • Light medium · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.8

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.8

    • Very close colour
    • Light medium · Neutral undertone

    $17

    SephoraView at Sephora
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium 3N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N

    • Very close colour
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3N

    • Very close colour
    • Light medium · Neutral undertone

    $38

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in N12, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 305N. Every attribute compared, with its share of the score.

ComparedYour shade305NClosest shade matchN12Score
Shade match55% of overall97
Colour95#d9b293#dfb392Looks identicalColour difference 1.5 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in N12.

Same or better

  • $23 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible Pro-Matte Foundation in 104.5 Nude Buff, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 305N. Every attribute compared, with its share of the score.

ComparedYour shade305NClosest overall alternative104.5 Nude BuffScore
Shade match55% of overall90
Colour96#d9b293#d8b195Looks identicalColour difference 1.1 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 90/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Pro-Matte Foundation in 104.5 Nude Buff.

Same or better

  • $54.01 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Radiance Serum Powered Foundation N12

Match price
$46Ulta BeautyUlta Beauty
$23 less (33%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible Pro-Matte Foundation 104.5 Nude Buff

Match price
$14.99Ulta BeautyUlta Beauty
$54.01 less (78%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.