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24 Hour Full Coverage Luminous Matte Finish Foundation 310N dupes and alternatives Gucci

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches with medium coverage, with a radiant finish, without talc.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 3N40 - Praline

The equivalent shade and the most similar foundation overall.

Your shade
Gucci
310NChange shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Full coverage
The match
Make Up For Ever
3N40 - Praline
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
75out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
43
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
$20 less (29%)

Your shade $69 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Dior

    Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    5.5N
    Shade match 96
    $55SephoraSephora$14 less (20%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 310N (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $42

    SephoraView at Sephora
  2. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Very close colour
    • Medium · Neutral undertone

    $32

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    410N

    Rare Beauty Liquid Touch Brightening Concealer, shade 410N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 3N40 - Praline, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 310N. Every attribute compared, with its share of the score.

ComparedYour shade310NClosest match3N40 - PralineScore
Shade match55% of overall97
Colour96#c38961#c38c67Looks identicalColour difference 1.2 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.2
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 75/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 3N40 - Praline.

Same or better

  • $20 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a blurring effect

Different

  • Radiant finish instead of matte
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconemoderate silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy 3N40 - Praline

Best price
$49SephoraSephora
$20 less (29%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.