Beautler.Your beauty butler

24 Hour Full Coverage Luminous Matte Finish Foundation 320W dupes and alternatives Gucci

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol4Vegan5Cruelty-free, applied. RemoveOil-free0With SPF2Mineral0

Avoid an ingredient

Sort

5 of 31

Only showing matches with full coverage, cruelty-free, without talc.

  • 18 matches have no cruelty-free claim listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Milani Conceal + Perfect 2-in-1 Foundation Warm Sand

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
320WChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
Milani
Warm Sand
Depth and undertone: Medium tan · Warm
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$56.01 less (81%)

Your shade $69 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium Deep 40 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
320WChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Medium Deep 40 Neutral
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
86
Wear (Wear & performance)
100
Skin (Skin suitability)
84
High confidence· Digital matchWhy it matches
Best price
$45Ulta BeautyUlta Beauty
$24 less (35%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Tan
    Shade match 93
    $12.99Ulta BeautyUlta Beauty(product price)$56.01 less (81%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #4 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    29N Bamboo
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)$45 less (65%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral medium with peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · Live Tinted

    HUESTICK Complexion Stick

    10 Medium
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$27 less (39%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 320W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Very close colour
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Very close colour
    • Medium · Warm · golden undertone

    $39

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Very close colour
    • Medium · Warm · golden undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect 2-in-1 Foundation in Warm Sand, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 320W. Every attribute compared, with its share of the score.

ComparedYour shade320WClosest shade matchWarm SandScore
Shade match55% of overall96
Colour95#c49068#c18c61Looks identicalColour difference 1.5 (0 is identical)
Depth97MediumMedium tanCloseDepth difference: 2.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Warm Sand.

Same or better

  • $56.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • No fragrance listed

Different

  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 40 Neutral, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 320W. Every attribute compared, with its share of the score.

ComparedYour shade320WClosest overall alternativeMedium Deep 40 NeutralScore
Shade match55% of overall88
Colour94#c49068#c88f62Very close colourColour difference 1.5 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.2
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 40 Neutral.

Same or better

  • $24 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 20

Different

  • Neutral rather than warm undertone
  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Milani Conceal + Perfect 2-in-1 Foundation Warm Sand

Match price
$12.99Ulta BeautyUlta Beauty
$56.01 less (81%)

Your shade $69 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium Deep 40 Neutral

Best price
$45Ulta BeautyUlta Beauty
$24 less (35%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.