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24 Hour Full Coverage Luminous Matte Finish Foundation 330W dupes and alternatives Gucci

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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13 of 32

Only showing matches with a natural finish, without talc.

Closest shade match: Revlon PhotoReady Lift & Fill Skin Tint 120 Light Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
330WChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
Revlon
120 Light Medium
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Light coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12.59Ulta BeautyUlta Beauty
$56.41 less (82%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 490 Golden Amber

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
330WChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
490 Golden Amber
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
76
Wear (Wear & performance)
74
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$50.01 less (72%)

Your shade $69 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Smashbox

    Always On Skin-Balancing Foundation

    M20W
    Shade match 98
    $45Ulta BeautyUlta Beauty(product price)$24 less (35%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: level-two medium with a warm undertone

    Medium confidence· Digital match

    View match
  2. #4 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    24W Power
    Shade match 96
    $47SephoraSephora$22 less (32%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium-deep warm-golden

    High confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    33 Medium Warm
    Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$61 less (88%)

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Hydra Nude Foundation

    3W Warm
    Shade match 98
    $60Ulta BeautyUlta Beauty(product price)$9 less (13%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim 24-hour wear

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium skin with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    356W
    Shade match 96
    $48SephoraSephora$21 less (30%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: for medium skintones with warm undertones

    High confidence· Digital match

    View match
  6. #8 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    22N Outstanding
    Shade match 88
    $47SephoraSephora$22 less (32%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim 24-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  7. #9 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    336N
    Shade match 93
    $48SephoraSephora$21 less (30%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: for medium skintones with neutral peach undertones

    High confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    346N
    Shade match 92
    $48SephoraSephora$21 less (30%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: for medium skintones with neutral golden undertones

    High confidence· Digital match

    View match
  9. #11 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Nutmeg
    Shade match 95
    $22Ulta BeautyUlta Beauty(product price)$47 less (68%)

    Matches: Very close colourSame warm undertoneNo fragrance listed

    Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    29N Bamboo
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)$45 less (65%)

    Matches: Very close colourSame full coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral medium with peach undertones

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 78 Nutty
    Shade match 83
    $41Ulta BeautyUlta Beauty(product price)$28 less (41%)

    Matches: Near-identical swatch colourSame full coverageBoth claim 24-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 330W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Looks identical
    • Medium · Warm · golden undertone

    $38

    SephoraView at Sephora
  2. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Looks identical
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Very close colour
    • Medium · Warm · golden undertone

    $39

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revlon PhotoReady Lift & Fill Skin Tint in 120 Light Medium, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 330W. Every attribute compared, with its share of the score.

ComparedYour shade330WClosest shade match120 Light MediumScore
Shade match55% of overall99
Colour98#ca966a#c89568Looks identicalColour difference 0.6 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared40
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon PhotoReady Lift & Fill Skin Tint in 120 Light Medium.

Same or better

  • $56.41 less
  • Near-identical swatch colour
  • Same warm undertone
  • Claims a blurring effect
  • Claims not settling into lines
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Light rather than full coverage
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 490 Golden Amber, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 330W. Every attribute compared, with its share of the score.

ComparedYour shade330WClosest overall alternative490 Golden AmberScore
Shade match55% of overall95
Colour93#ca966a#d29769Very close colourColour difference 1.9 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity6024-hour wear32-hour wearSome difference32-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 490 Golden Amber.

Same or better

  • $50.01 less
  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of matte
  • Contains alcohol denat.

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Revlon PhotoReady Lift & Fill Skin Tint 120 Light Medium

Best price
$12.59Ulta BeautyUlta Beauty
$56.41 less (82%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible 32H Fresh Wear Foundation 490 Golden Amber

Match price
$18.99Ulta BeautyUlta Beauty
$50.01 less (72%)

Your shade $69 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.