Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches in liquid form, with SPF.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$30 less (43%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Not marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: medium with peachy golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta Beauty(product price)$24 less (35%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Contains drying alcohol
Retailer shade note: for medium deep neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty$14 less (20%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautyThe closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 340W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Toasted Almond 5.3 Golden
$31
380W
$24
Dune 7.5
$39
4W
$38
NC30
$30
WN 112 Ginger
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 40 Warm, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 340W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium Deep 40 Warm.
9 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
