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24 Hour Full Coverage Luminous Matte Finish Foundation 380N dupes and alternatives Gucci

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, vegan, without talc.

  • 21 matches have no vegan claim listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Smashbox Always On Skin-Balancing Foundation M20N

The equivalent shade: scored on colour, depth and undertone only.

The match
Smashbox
M20N
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
95out of 100
Colour
92
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
$24 less (35%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Milani Conceal + Perfect 2-in-1 Foundation Natural Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Milani
Natural Tan
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
50
Match price
$12.99Ulta BeautyUlta Beauty
$56.01 less (81%)

Your shade $69 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    39B Medium-Tan Beige
    Shade match 83
    $42Ulta BeautyUlta Beauty(product price)$27 less (39%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance

    Retailer shade note: medium to tan skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 380N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Looks identical
    • Tan · Warm undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Close colour
    • Tan · Neutral undertone

    $42

  3. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

  4. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Close colour
    • Medium tan · Neutral undertone

    $36

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

  6. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Always On Skin-Balancing Foundation in M20N, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 380N. Every attribute compared, with its share of the score.

ComparedYour shade380NClosest shade matchM20NScore
Shade match55% of overall95
Colour92#af7b53#ad7753Very close colourColour difference 2.0 (0 is identical)
Depth97TanTanSameDepth difference: 1.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in M20N.

Same or better

  • $24 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 27%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Milani Conceal + Perfect 2-in-1 Foundation in Natural Tan, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 380N. Every attribute compared, with its share of the score.

ComparedYour shade380NClosest overall alternativeNatural TanScore
Shade match55% of overall91
Colour93#af7b53#b67f57Very close colourColour difference 1.9 (0 is identical)
Depth96TanTanSameDepth difference: 2.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Natural Tan.

Same or better

  • $56.01 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • No fragrance listed

Different

  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Smashbox Always On Skin-Balancing Foundation M20N

Match price
$45Ulta BeautyUlta Beauty
$24 less (35%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Milani Conceal + Perfect 2-in-1 Foundation Natural Tan

Match price
$12.99Ulta BeautyUlta Beauty
$56.01 less (81%)

Your shade $69 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.