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24 Hour Full Coverage Luminous Matte Finish Foundation 470C dupes and alternatives Gucci

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, with a natural finish, without alcohol denat.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no finish listed and is not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Dior Forever Hydra Nude Foundation 5N Neutral

The equivalent shade and the most similar foundation overall.

The match
Dior
5N Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
76out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
58
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Shade match
86out of 100
Colour
92
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$60Ulta BeautyUlta Beauty
$9 less (13%)

Your shade $69 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $44SephoraSephora$25 less (36%)

    Matches: Very close colourBoth claim transfer resistanceNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  2. Shade match 78
    $44SephoraSephora$25 less (36%)

    Matches: Very close colourBoth claim transfer resistanceNo fragrance listed

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  3. #4 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N7 Neutral Medium Deep
    Shade match 84
    $13.99Ulta BeautyUlta Beauty(product price)$55.01 less (80%)

    Matches: Very close colourClaims a skin-like finishNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. Shade match 71
    $44SephoraSephora$25 less (36%)

    Matches: Both claim transfer resistanceNo fragrance listed

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    71
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  5. #6 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 185W
    Shade match 72
    $12$16Ulta BeautyUlta Beauty$57 less (83%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  6. Shade match 80
    $7WalmartWalmart$62 less (90%)

    Matches: Very close colourClaims a blurring effectClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/combination/oily skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 470C (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Close colour
    • Tan · Cool undertone

    $16.99

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Very close colour
    • Deep tan · Neutral undertone

    $34

  3. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Close colour
    • Tan · Cool undertone

    $24

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    33 Medium Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 33 Medium Rosy

    • Slight colour difference
    • Deep tan · Cool · rosy undertone

    $32

  5. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Close colour
    • Tan

    $14.99

  6. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Close colour
    • Deep tan · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Dior Forever Hydra Nude Foundation in 5N Neutral, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 470C. Every attribute compared, with its share of the score.

ComparedYour shade470CClosest match5N NeutralScore
Shade match55% of overall86
Colour92#9f6d45#a2693eVery close colourColour difference 2.0 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.0
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 76/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Hydra Nude Foundation in 5N Neutral.

Same or better

  • $9 less
  • Very close colour
  • Both claim 24-hour wear

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Where to buy 5N Neutral

Match price
$60Ulta BeautyUlta Beauty
$9 less (13%)

Your shade $69 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.