24 Hour Full Coverage Luminous Matte Finish Foundation 470C dupes and alternatives Gucci
Deep tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with full coverage, vegan, without silicones.
- 1 match has no coverage listed and is not shown.
- 25 matches have no vegan claim listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Tan Neutral
The equivalent shade and the most similar foundation overall.
470CChange shade
- Overall match
- 74out of 100
- Shade (Shade match)
- 82
- Finish (Finish & visual result)
- 53
- Wear (Wear & performance)
- 78
- Skin (Skin suitability)
- 84
- Shade match
- 82out of 100
- Colour
- 85
- Depth
- 100
- Undertone
- 65
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
Where to buy Very Tan Neutral
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 470C (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
W9.5
4N2
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2
- Very close colour
- Deep tan · Neutral undertone
$34
470C
33 Medium Rosy
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 33 Medium Rosy
- Slight colour difference
- Deep tan · Cool · rosy undertone
$32
Cinnamon
Amande
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Tan Neutral, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 470C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Tan Neutral.
Same or better
- $27 less
- Very close colour
- Same full coverage
- Both claim transfer resistance
- Claims colour stability
- Both claim a lightweight feel
- No fragrance listed
Different
- Neutral rather than cool undertone
- Radiant finish instead of matte
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Where to buy Very Tan Neutral
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.