Beautler.Your beauty butler

24 Hour Full Coverage Luminous Matte Finish Foundation 470C dupes and alternatives Gucci

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free1Oil-free0With SPF1Mineral0

Avoid an ingredient

Sort

2 of 31

Only showing matches with buildable coverage, in liquid form, without talc.

  • 1 match has no coverage listed and is not shown.
  • 10 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 54 Medium Dark

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
470CChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Full coverage
The match
Jane Iredale
54 Medium Dark
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Buildable coverage
Shade match
84out of 100
Colour
88
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$56Ulta BeautyUlta Beauty
$13 less (19%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD121

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
470CChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Full coverage
The match
Chanel
BD121
Depth and undertone: Tan · Warm · golden
Finish and coverage: Matte · Buildable coverage
Overall match
76out of 100
Shade (Shade match)
71
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Same price

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 470C (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Close colour
    • Tan · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Very close colour
    • Deep tan · Neutral undertone

    $34

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Close colour
    • Tan · Cool undertone

    $24

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    33 Medium Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 33 Medium Rosy

    • Slight colour difference
    • Deep tan · Cool · rosy undertone

    $32

    SephoraView at Sephora
  5. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Close colour
    • Tan

    $14.99

    Ulta BeautyView at Ulta Beauty
  6. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 54 Medium Dark, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 470C. Every attribute compared, with its share of the score.

ComparedYour shade470CClosest shade match54 Medium DarkScore
Shade match55% of overall84
Colour88#9f6d45#a76e48Very close colourColour difference 2.5 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.8
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 70/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 54 Medium Dark.

Same or better

  • $13 less
  • Very close colour
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 30

Different

  • Neutral rather than cool undertone
  • Radiant finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD121, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 470C. Every attribute compared, with its share of the score.

ComparedYour shade470CClosest overall alternativeBD121Score
Shade match55% of overall71
Colour85#9f6d45#a8744dVery close colourColour difference 3.0 (0 is identical)
Depth91Deep tanTanCloseDepth difference: 4.2
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone25CoolWarm · goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 76/100Shade match 71/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD121.

Same or better

  • Very close colour
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim a lightweight feel

Different

  • Runs slightly lighter
  • Slightly warmer undertone
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 54 Medium Dark

Best price
$56Ulta BeautyUlta Beauty
$13 less (19%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD121

Match price
$69Ulta BeautyUlta Beauty
Same price

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.