24 Hour Full Coverage Luminous Matte Finish Foundation 470C dupes and alternatives Gucci
Deep tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Light0
- Medium1
- Full1
- Buildable2
Finish
- Matte1
- Natural matte0
- Natural0
- Radiant0
- Luminous0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 31 matches
Only showing matches with medium coverage, in stick form, without talc.
- 1 match has no coverage listed and is not shown.
- 10 matches have no formulation listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: Essence Foundation Stick 230
The equivalent shade and the most similar foundation overall.

470CChange shade
- Overall match
- 77out of 100
- Shade (Shade match)
- 80
- Finish (Finish & visual result)
- 91
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 84
- Shade match
- 80out of 100
- Colour
- 84
- Depth
- 90
- Undertone
- 65
Your shade $69 at Sephora
Where to buy 230
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 470C (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
W9.5

4N2
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2
- Very close colour
- Deep tan · Neutral undertone
$34

470C

33 Medium Rosy
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 33 Medium Rosy
- Slight colour difference
- Deep tan · Cool · rosy undertone
$32
Cinnamon

Amande
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Essence Foundation Stick in 230, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 470C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Essence Foundation Stick in 230.
Same or better
- $62.01 less
- Same matte finish
- Medium rather than full coverage
- No fragrance listed
Different
- Small colour difference on the swatch
- Runs slightly lighter
- Neutral rather than cool undertone
- No long-wear claim
- Does not claim transfer resistance
- Does not claim a lightweight feel
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Where to buy 230
Your shade $69 at Sephora
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.