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24 Hour Full Coverage Luminous Matte Finish Foundation 470C dupes and alternatives Gucci

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, with a natural matte finish.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no finish listed and is not shown.

Closest shade matchClosest overall alternative: Temptu Perfect Canvas Foundation 7W Desert

The equivalent shade and the most similar foundation overall.

The match
Temptu
7W Desert
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural matte · Buildable coverage
Overall match
73out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
70
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
73out of 100
Colour
88
Depth
97
Undertone
25
Medium confidence· Digital matchWhy it matches
Best price
$34Ulta BeautyUlta Beauty
$35 less (51%)

Your shade $69 at Sephora

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 470C (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Close colour
    • Tan · Cool undertone

    $16.99

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Very close colour
    • Deep tan · Neutral undertone

    $34

  3. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Close colour
    • Tan · Cool undertone

    $24

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    33 Medium Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 33 Medium Rosy

    • Slight colour difference
    • Deep tan · Cool · rosy undertone

    $32

  5. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Close colour
    • Tan

    $14.99

  6. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Close colour
    • Deep tan · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Temptu Perfect Canvas Foundation in 7W Desert, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 470C. Every attribute compared, with its share of the score.

ComparedYour shade470CClosest match7W DesertScore
Shade match55% of overall73
Colour88#9f6d45#a86d45Very close colourColour difference 2.6 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.6
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone25CoolWarmDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 73/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Temptu Perfect Canvas Foundation in 7W Desert.

Same or better

  • $35 less
  • Very close colour
  • Natural matte finish instead of matte
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 7W Desert

Best price
$34Ulta BeautyUlta Beauty
$35 less (51%)

Your shade $69 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.