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24 Hour Full Coverage Luminous Matte Finish Foundation 470C dupes and alternatives Gucci

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, in liquid form.

  • 1 match has no coverage listed and is not shown.
  • 10 matches have no formulation listed and are not shown.

Closest shade match: Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Deep 16N

The equivalent shade: scored on colour, depth and undertone only.

The match
Drunk Elephant
Deep 16N
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
81out of 100
Colour
83
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
$27 less (39%)

Your shade $69 at Sephora

Closest overall alternative: KimChi Chic Beauty A Really Good Foundation 130D

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
KimChi Chic Beauty
130D
Depth and undertone: Deep tan · Warm · yellow
Finish and coverage: Natural matte · Full coverage
Overall match
78out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
88
Wear (Wear & performance)
61
Skin (Skin suitability)
90
Match price
$29Ulta BeautyUlta Beauty
$40 less (58%)

Your shade $69 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 75
    $42Ulta BeautyUlta Beauty(product price)$27 less (39%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 74
    $53SephoraSephora$16 less (23%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  3. Shade match 71
    $53SephoraSephora$16 less (23%)

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    71
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Peachy Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 470C (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Close colour
    • Tan · Cool undertone

    $16.99

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Very close colour
    • Deep tan · Neutral undertone

    $34

  3. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Close colour
    • Tan · Cool undertone

    $24

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    33 Medium Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 33 Medium Rosy

    • Slight colour difference
    • Deep tan · Cool · rosy undertone

    $32

  5. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Close colour
    • Tan

    $14.99

  6. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Close colour
    • Deep tan · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Deep 16N, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 470C. Every attribute compared, with its share of the score.

ComparedYour shade470CClosest shade matchDeep 16NScore
Shade match55% of overall81
Colour83#9f6d45#a96a3fClose colourColour difference 3.2 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.6
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared56
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 73/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Deep 16N.

Same or better

  • $27 less
  • Same full coverage
  • Claims a skin-like finish
  • Both claim transfer resistance
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • Does not claim a lightweight feel
  • Not marketed for combination skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

KimChi Chic Beauty A Really Good Foundation in 130D, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 470C. Every attribute compared, with its share of the score.

ComparedYour shade470CClosest overall alternative130DScore
Shade match55% of overall77
Colour93#9f6d45#9f693dVery close colourColour difference 1.7 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.6
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone25CoolWarm · yellowDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 78/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 130D.

Same or better

  • $40 less
  • Very close colour
  • Natural matte finish instead of matte
  • Same full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Slightly warmer undertone
  • Does not claim transfer resistance

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Deep 16N

Best price
$42SephoraSephora
$27 less (39%)

Your shade $69 at Sephora

Closest overall alternative

KimChi Chic Beauty A Really Good Foundation 130D

Match price
$29Ulta BeautyUlta Beauty
$40 less (58%)

Your shade $69 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.