24 Hour Full Coverage Luminous Matte Finish Foundation 470C dupes and alternatives Gucci
Deep tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Medium1
- Full1
- Buildable1
Formulation
- Liquid1
- Stick0
- Powder0
- Cushion0
Skin type
- Dry1
- Normal1
- Combination1
- Oily0
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 31 matches
Only showing matches with medium coverage, with a radiant finish.
- 1 match has no coverage listed and is not shown.
- 1 match has no finish listed and is not shown.
Closest shade matchClosest overall alternative: Hourglass Illusion Luminous Glow Foundation SPF 30 20.5
The equivalent shade and the most similar foundation overall.

470CChange shade

- Overall match
- 67out of 100
- Shade (Shade match)
- 87
- Finish (Finish & visual result)
- 34
- Wear (Wear & performance)
- 52
- Skin (Skin suitability)
- 60
- Shade match
- 87out of 100
- Colour
- 94
- Depth
- 98
- Undertone
- 65
Your shade $69 at Sephora
Where to buy 20.5
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 470C (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
W9.5

4N2
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2
- Very close colour
- Deep tan · Neutral undertone
$34

470C

33 Medium Rosy
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 33 Medium Rosy
- Slight colour difference
- Deep tan · Cool · rosy undertone
$32
Cinnamon

Amande
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Hourglass Illusion Luminous Glow Foundation SPF 30 in 20.5, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 470C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Hourglass Illusion Luminous Glow Foundation SPF 30 in 20.5.
Same or better
- $9 less
- Very close colour
- Both claim transfer resistance
- Claims not settling into lines
- No fragrance listed
- Adds SPF 30
Different
- Neutral rather than cool undertone
- Radiant finish instead of matte
- Medium rather than full coverage
- Does not claim a lightweight feel
- Not marketed for oily skin
Ingredients (information only, not scored)
10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy 20.5
Your shade $69 at Sephora
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.