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24 Hour Full Coverage Luminous Matte Finish Foundation 470C dupes and alternatives Gucci

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF, applied. RemoveMineral0

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2 of 31

Only showing matches with medium coverage, with SPF.

  • 1 match has no coverage listed and is not shown.
  • 27 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: Hourglass Illusion Luminous Glow Foundation SPF 30 20.5

The equivalent shade and the most similar foundation overall.

Your shade
Gucci
470CChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Full coverage
The match
Hourglass
20.5
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
67out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
34
Wear (Wear & performance)
52
Skin (Skin suitability)
60
Shade match
87out of 100
Colour
94
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
$9 less (13%)

Your shade $69 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Instant Age Rewind Eraser Treatment Foundation

    355
    Shade match 80
    $7WalmartWalmart$62 less (90%)

    Matches: Very close colourClaims a blurring effectClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/combination/oily skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 470C (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Close colour
    • Tan · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Very close colour
    • Deep tan · Neutral undertone

    $34

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Close colour
    • Tan · Cool undertone

    $24

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    33 Medium Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 33 Medium Rosy

    • Slight colour difference
    • Deep tan · Cool · rosy undertone

    $32

    SephoraView at Sephora
  5. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Close colour
    • Tan

    $14.99

    Ulta BeautyView at Ulta Beauty
  6. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 20.5, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 470C. Every attribute compared, with its share of the score.

ComparedYour shade470CClosest match20.5Score
Shade match55% of overall87
Colour94#9f6d45#a26e4aVery close colourColour difference 1.7 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.0
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared34
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared52
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 67/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 20.5.

Same or better

  • $9 less
  • Very close colour
  • Both claim transfer resistance
  • Claims not settling into lines
  • No fragrance listed
  • Adds SPF 30

Different

  • Neutral rather than cool undertone
  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 20.5

Best price
$60SephoraSephora
$9 less (13%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.