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24 Hour Full Coverage Luminous Matte Finish Foundation 510N dupes and alternatives Gucci

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade match: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DN7 Cocoa

The equivalent shade: scored on colour, depth and undertone only.

The match
PÜR
DN7 Cocoa
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
87
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
$29 less (42%)

Your shade $69 at Sephora · product price; shade not separately priced

Closest overall alternative: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Deep 55 Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
bareMinerals
Deep 55 Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
92out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Best price
$42SephoraSephora
$27 less (39%)

Your shade $69 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Face Tape Full Coverage Foundation

    57G Rich Golden
    Shade match 90
    $42SephoraSephora$27 less (39%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertone

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than neutral undertone

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    High confidence· Digital match

    View match
  2. #4 · Tarte

    Face Tape Full Coverage Foundation

    57N Rich Neutral
    Shade match 89
    $42SephoraSephora$27 less (39%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  3. Shade match 90
    $12.99Ulta BeautyUlta Beauty(product price)$56.01 less (81%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · Jane Iredale

    Beyond Matte Liquid Foundation

    M14
    Shade match 85
    $54Ulta BeautyUlta Beauty(product price)$15 less (22%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: deep brown w/ golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    56.8N Deep
    Shade match 90
    $24SephoraSephora$45 less (65%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Does not claim transfer resistanceNot marketed for combination/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    33

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: deep, neutral undertone

    Medium confidence· Digital match

    View match
  6. Shade match 90
    $42Ulta BeautyUlta Beauty$27 less (39%)

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Natural rather than matte finishNot marketed for normal skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    67

    Close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for normal skin

    Retailer shade note: for tan-deep skin with neutral bronze undertones

    High confidence· Digital match

    View match
  7. #9 · Tarte

    Face Tape Full Coverage Foundation

    55W rich warm
    Shade match 84
    $42SephoraSephora$27 less (39%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: deeper skin with very warm, rosy undertones

    High confidence· Digital match

    View match
  8. #10 · Tarte

    Face Tape Full Coverage Foundation

    57S Rich Sand
    Shade match 83
    $42SephoraSephora$27 less (39%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: deeper skin with warm, golden undertones

    High confidence· Digital match

    View match
  9. Shade match 92
    $17.99Ulta BeautyUlta Beauty(product price)$51.01 less (74%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 510N (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Very close colour
    • Deep · Neutral undertone

    $38

  2. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Very close colour
    • Deep · Neutral undertone

    $30

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Maple

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Maple

    • Close colour
    • Deep tan · Neutral undertone

    $36

  5. Tarte Shape Tape Full Coverage Matte Concealer

    51H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 51H deep honey

    • Looks identical
    • Deep · Warm · peach undertone

    $32

  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    15 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 15 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN7 Cocoa, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 510N. Every attribute compared, with its share of the score.

ComparedYour shade510NClosest shade matchDN7 CocoaScore
Shade match55% of overall92
Colour87#9c5c3f#9b613fVery close colourColour difference 2.8 (0 is identical)
Depth98DeepDeep tanCloseDepth difference: 1.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN7 Cocoa.

Same or better

  • $29 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim transfer resistance
  • Claims not settling into lines
  • No fragrance listed

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Deep 55 Neutral, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 510N. Every attribute compared, with its share of the score.

ComparedYour shade510NClosest overall alternativeDeep 55 NeutralScore
Shade match55% of overall91
Colour86#9c5c3f#975a45Very close colourColour difference 2.9 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 92/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Deep 55 Neutral.

Same or better

  • $27 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DN7 Cocoa

Match price
$40Ulta BeautyUlta Beauty
$29 less (42%)

Your shade $69 at Sephora · product price; shade not separately priced

Closest overall alternative

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Deep 55 Neutral

Best price
$42SephoraSephora
$27 less (39%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.