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24 Hour Full Coverage Luminous Matte Finish Foundation 520C dupes and alternatives Gucci

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches in liquid form, cruelty-free.

  • 8 matches have no formulation listed and are not shown.
  • 24 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 52 Deep Cool

The equivalent shade and the most similar foundation overall.

The match
e.l.f. Cosmetics
52 Deep Cool
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
67
Wear (Wear & performance)
61
Skin (Skin suitability)
90
Shade match
93out of 100
Colour
90
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$61 less (88%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Hourglass

    Ambient Soft Glow Foundation

    15.5
    Shade match 84
    $60SephoraSephora$9 less (13%)

    Matches: Very close colourClaims a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 520C (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 495

    • Looks identical
    • Deep · Cool undertone

    $30

  2. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Very close colour
    • Very deep · Cool undertone

    $32

  3. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Looks identical
    • Deep · Neutral undertone

    $10.99

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

  5. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Mocha

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Mocha

    • Very close colour
    • Deep

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 52 Deep Cool, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 520C. Every attribute compared, with its share of the score.

ComparedYour shade520CClosest match52 Deep CoolScore
Shade match55% of overall93
Colour90#7a4d37#825239Very close colourColour difference 2.3 (0 is identical)
Depth94DeepDeepSameDepth difference: 3.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 52 Deep Cool.

Same or better

  • $61 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 52 Deep Cool

Match price
$8Ulta BeautyUlta Beauty
$61 less (88%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.