24 Hour Full Coverage Luminous Matte Finish Foundation 530O dupes and alternatives Gucci
Deep · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
Finish
- Matte1
- Natural0
- Radiant0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 32 matches
Only showing matches with full coverage, in liquid form, without talc.
- 9 matches have no formulation listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW44
The equivalent shade and the most similar foundation overall.

530OChange shade

- Overall match
- 84out of 100
- Shade (Shade match)
- 80
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 79
- Skin (Skin suitability)
- 67
- Shade match
- 80out of 100
- Colour
- 93
- Depth
- 97
- Undertone
- 40
Your shade $69 at Sephora
Where to buy NW44
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 530O (Deep · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

57G rich golden
Tarte Shape Tape Full Coverage Matte Concealer, shade 57G rich golden
- Very close colour
- Deep · Olive undertone
$32
Dark Coffee
Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee
- Very close colour
- Deep · Neutral undertone
$10.99

7N
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N
- Very close colour
- Very deep · Neutral undertone
$38

Cacao
9 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral
- Very close colour
- Very deep · Neutral undertone
$42
N11
L'Oréal Paris True Match Radiant Serum Concealer, shade N11
- Very close colour
- Deep · Neutral undertone
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 530O. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW44.
Same or better
- $30 less
- Very close colour
- Same matte finish
- Same full coverage
- Both claim 24-hour wear
- Both claim transfer resistance
- Claims not settling into lines
- Claims colour stability
- Both claim a lightweight feel
- No fragrance listed
- Adds SPF 15
Different
- Slightly cooler undertone
- Not marketed for combination skin
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.
Where to buy NW44
Your shade $69 at Sephora
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.