24 Hour Full Coverage Luminous Matte Finish Foundation 530O dupes and alternatives Gucci
4.3 (940)·Deep · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$34Ulta Beauty(product price)$35 less (51%)4.5 (9,894)
Matches: Near-identical swatch colour· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
90
Finish & visual result
67
Wear & performance
51
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
$39Ulta Beauty(product price)$30 less (43%)4.3 (1,754)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly cooler undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
83
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin · Contains drying alcohol
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 530O (Deep · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Super-Blendable Foundation in N10 Neutral Deep, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 530O. Every attribute compared, with its share of the score.
ComparedYour shade530OClosest shade matchN10 Neutral DeepHow they compareScore
Shade match55% of overall91
Colour60%98#7d4a33#7b4934Looks identicalColour difference 0.8 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 74/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Estée Lauder Double Wear Stay-in-Place Foundation in 8N1 Espresso, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 530O. Every attribute compared, with its share of the score.
ComparedYour shade530OClosest overall alternative8N1 EspressoHow they compareScore
Shade match55% of overall88
Colour60%93#7d4a33#824b37Very close colourColour difference 1.9 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.4
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100MatteMatteSameSame matte finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%3524-hour wear36-hour wearDifferent36-hour wear claimed against 24-hour wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyDry, combination, oilyBoth marketed for combination/oily skin
Overall match 84/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$17 less (25%)
