24 Hour Full Coverage Luminous Matte Finish Foundation 540N dupes and alternatives Gucci
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 30 matches
Only showing matches with medium coverage, without talc or silicones.
- 1 match has no ingredient list listed and is not shown.
Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 37N Ipe
The equivalent shade: scored on colour, depth and undertone only.

540NChange shade

- Shade match
- 94out of 100
- Colour
- 91
- Depth
- 98
- Undertone
- 100
Your shade $69 at Sephora
Where to buy 37N Ipe
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Closest overall alternative: Dior Forever Natural Matte Velvet Compact Foundation 8N IN
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

540NChange shade

- Overall match
- 88out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 82
- Wear (Wear & performance)
- 100
- Skin (Skin suitability)
- 67
Your shade $69 at Sephora
Where to buy 8N IN
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 540N (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

7N
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N
- Very close colour
- Very deep · Neutral undertone
$38

Tone 9.5 N
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N
- Very close colour
- Very deep · Neutral undertone
$32
065 Coffee
Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee
- Looks identical
- Deep · Neutral · neutral pink undertone
$10.99
55W rich warm
Tarte Shape Tape Full Coverage Matte Concealer, shade 55W rich warm
- Looks identical
- Deep · Warm undertone
$32

15
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15
- Close colour
- Deep · Neutral undertone
$42
9 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral
- Close colour
- Very deep · Neutral undertone
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 37N Ipe, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 540N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 37N Ipe.
Same or better
- $19 less
- Very close colour
- Same neutral undertone
- Medium rather than full coverage
- Claims a blurring effect
- Both claim a lightweight feel
- No fragrance listed
Different
- Natural finish instead of matte
- Does not claim transfer resistance
- Not marketed for oily skin
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Dior Forever Natural Matte Velvet Compact Foundation in 8N IN, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 540N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Dior Forever Natural Matte Velvet Compact Foundation in 8N IN.
Same or better
- $5 less
- Same neutral undertone
- Same matte finish
- Both claim 24-hour wear
- Both claim transfer resistance
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Runs slightly lighter
- Medium rather than full coverage
- Not marketed for normal skin
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 37N Ipe
Your shade $69 at Sephora
Closest overall alternative
Dior Forever Natural Matte Velvet Compact Foundation 8N IN
Your shade $69 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.