Ambient Soft Glow Foundation 10 dupes and alternatives Hourglass
4.0 (784)·Medium tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: No blurring effect claimed· Does not claim transfer resistance· Not marketed for normal/combination/oily/sensitive skin
Score details
Shade match
91
Finish & visual result
89
Wear & performance
82
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/combination/oily/sensitive skin · Contains listed fragrance
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Buildable rather than medium coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
79
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: Medium deep shade with warm undertones
Matches: Very close colour· Same natural finish· Both claim long-wearing
Differences: Buildable rather than medium coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
89
Wear & performance
82
Skin suitability
20
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/combination/oily/sensitive skin
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
89
Wear & performance
82
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/combination/oily/sensitive skin · Contains listed fragrance
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Olive rather than warm undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
93
Wear & performance
54
Skin suitability
20
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for dry/combination/oily/sensitive skin
Retailer shade note: Medium-tan with warm olive undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
89
Wear & performance
54
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
$56Ulta Beauty(product price)$4 less (7%)4.3 (618)
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
73
Wear & performance
74
Skin suitability
100
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Same warm undertone· Claims a skin-like finish
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
67
Wear & performance
61
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: medium skin with warm peach undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Olive rather than warm undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
88
Wear & performance
51
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Olive rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/combination/oily/sensitive skin
Retailer shade note: Medium-tan with warm olive undertones
Matches: Very close colour· Same natural finish· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
81
Wear & performance
54
Skin suitability
100
Very close colour · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Matches: Same warm undertone· Same natural finish· Claims a skin-like finish
Differences: Slightly lighter· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
79
Wear & performance
82
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
$6.99Ulta Beauty(product price)$53.01 less (88%)3.8 (142)
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Matte rather than natural finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
93
Finish & visual result
70
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium with golden undertones
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Both claim a lightweight feel
Differences: Matte rather than natural finish· Sheer rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
55
Wear & performance
54
Skin suitability
60
Looks identical · Matte · Sheer coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Sheer rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/sensitive skin
The closest shade to Hourglass Ambient Soft Glow Foundation 10 (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Chanel LES BEIGES Water-Fresh Complexion Touch in B60, against Hourglass Ambient Soft Glow Foundation in 10. Every attribute compared, with its share of the score.
ComparedYour shade10Closest matchB60How they compareScore
Shade match55% of overall96
Colour60%99#b28364#b18364Looks identicalColour difference 0.3 (0 is identical)
Overall match 88/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$12 less (20%)
Sephora
Target
