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Ambient Soft Glow Foundation 10 dupes and alternatives Hourglass

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free10No drying alcohol6Vegan3Cruelty-free7Oil-free1With SPF1Mineral1

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10 of 31

Only showing matches with medium coverage, in liquid form, without talc.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 340 Medium

The equivalent shade and the most similar foundation overall.

Your shade
Hourglass
10Change shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
The match
Haus Labs
340 Medium
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Shade match
92out of 100
Colour
87
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
$8 less (13%)

Your shade $60 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    350 Medium
    Shade match 92
    $52SephoraSephora$8 less (13%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim transfer resistanceNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    High confidence· Digital match

    View match
  2. #3 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    315
    Shade match 89
    $44SephoraSephora$16 less (27%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  3. #4 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    17 N
    Shade match 89
    $48SephoraSephora$12 less (20%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  4. #5 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    17.5 N
    Shade match 86
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    High confidence· Digital match

    View match
  5. #6 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Olive 360
    Shade match 82
    $45SephoraSephora$15 less (25%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneDoes not claim transfer resistanceNot marketed for oily/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: Medium Deep with neutral olive undertones

    High confidence· Digital match

    View match
  6. #7 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    14O
    Shade match 84
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: medium with warm undertone and olive undertone

    High confidence· Digital match

    View match
  7. #8 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    12O
    Shade match 83
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: medium wth warm undertone and olive undertone

    High confidence· Digital match

    View match
  8. #9 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    376N
    Shade match 84
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than warm undertone · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral olive undertones

    High confidence· Digital match

    View match
  9. #10 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    25C Awe
    Shade match 77
    $47SephoraSephora$13 less (22%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium-deep cool-olive

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Hourglass Ambient Soft Glow Foundation 10 (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    30 Medium Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 30 Medium Peach

    • Very close colour
    • Medium tan · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Very close colour
    • Tan · Warm undertone

    $30

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Close colour
    • Tan · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Very close colour
    • Medium tan

    $12

    Ulta BeautyView at Ulta Beauty
  6. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 340 Medium, against Hourglass Ambient Soft Glow Foundation in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest match340 MediumScore
Shade match55% of overall92
Colour87#b28364#b78059Very close colourColour difference 2.7 (0 is identical)
Depth99Medium tanTanCloseDepth difference: 0.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 91/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 340 Medium.

Same or better

  • $8 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

17 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 340 Medium

Best price
$52SephoraSephora
$8 less (13%)

Your shade $60 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.