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Ambient Soft Glow Foundation 10 dupes and alternatives Hourglass

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, in stick form.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Milani Conceal + Perfect Blur Out Skin Tint Stick 010

The equivalent shade and the most similar foundation overall.

Your shade
Hourglass
10Change shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
The match
Milani
010
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
88
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Shade match
89out of 100
Colour
90
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
$41.51 less (69%)

Your shade $60 at Sephora · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Hourglass Ambient Soft Glow Foundation 10 (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    30 Medium Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 30 Medium Peach

    • Very close colour
    • Medium tan · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Very close colour
    • Tan · Warm undertone

    $30

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Close colour
    • Tan · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Very close colour
    • Medium tan

    $12

    Ulta BeautyView at Ulta Beauty
  6. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 010, against Hourglass Ambient Soft Glow Foundation in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest match010Score
Shade match55% of overall89
Colour90#b28364#ac805dVery close colourColour difference 2.4 (0 is identical)
Depth96Medium tanTanCloseDepth difference: 2.2
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 84/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 010.

Same or better

  • $41.51 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 010

Match price
$18.49Ulta BeautyUlta Beauty
$41.51 less (69%)

Your shade $60 at Sephora · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.