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Ambient Soft Glow Foundation 12 dupes and alternatives Hourglass

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free17No drying alcohol15Vegan3Cruelty-free8Oil-free0With SPF2Mineral2

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17 of 30

Only showing matches made for normal skin, with medium coverage, without talc.

  • 1 match has no skin type listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 170N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
12Change shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
ColourPop
Dark 170N
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
90
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$48 less (80%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 25C Awe

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
12Change shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Benefit Cosmetics
25C Awe
Depth and undertone: Tan · Olive · cool olive
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
60
High confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
$13 less (22%)

Your shade $60 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    17 N
    Shade match 87
    $48SephoraSephora$12 less (20%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light
    Shade match 86
    $16Ulta BeautyUlta Beauty(product price)$44 less (73%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly deeperNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. #5 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B70
    Shade match 86
    $72Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  4. #6 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B60
    Shade match 85
    $72Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  5. #7 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 173N
    Shade match 89
    $12$16Ulta BeautyUlta Beauty$48 less (80%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  6. #8 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    350 Medium
    Shade match 75
    $52SephoraSephora$8 less (13%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for combination/oily skin

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    High confidence· Digital match

    View match
  7. #9 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    26C Hero
    Shade match 79
    $47SephoraSephora$13 less (22%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium-deep cool-peach

    High confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    315
    Shade match 78
    $44SephoraSephora$16 less (27%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for oily/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  9. #11 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 180N
    Shade match 87
    $12$16Ulta BeautyUlta Beauty$48 less (80%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  10. #12 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Maple 8.25W
    Shade match 79
    $48Ulta BeautyUlta Beauty$12 less (20%)

    Matches: Same natural finishSame medium coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: medium deep, golden bronze undertones

    Medium confidence· Digital match

    View match
  11. #13 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Olive 360
    Shade match 76
    $45SephoraSephora$15 less (25%)

    Matches: Same natural finishSame medium coverageClaims a skin-like finish

    Differences: Slightly lighterOlive rather than neutral undertoneDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: Medium Deep with neutral olive undertones

    High confidence· Digital match

    View match
  12. #14 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Tan Dark Neutral
    Shade match 89
    $16Ulta BeautyUlta Beauty(product price)$44 less (73%)

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Matte rather than natural finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #15 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Tan 19
    Shade match 76
    $39.50SephoraSephora$20.50 less (34%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: tan cool skin with rosy undertones

    Medium confidence· Digital match

    View match
  14. #16 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 175W
    Shade match 81
    $12$16Ulta BeautyUlta Beauty$48 less (80%)

    Matches: Same natural finishSame medium coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  15. #17 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 153C
    Shade match 80
    $12$16Ulta BeautyUlta Beauty$48 less (80%)

    Matches: Same natural finishSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: cool

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to Hourglass Ambient Soft Glow Foundation 12 (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    31 Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 31 Medium Neutral

    • Looks identical
    • Tan · Neutral undertone

    $32

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Very close colour
    • Tan · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  4. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Close colour
    • Tan · Cool undertone

    $36

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Slight colour difference
    • Tan · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Close colour
    • Tan · Warm undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 170N, against Hourglass Ambient Soft Glow Foundation in 12. Every attribute compared, with its share of the score.

ComparedYour shade12Closest shade matchDark 170NScore
Shade match55% of overall94
Colour90#a57f67#ac7f67Very close colourColour difference 2.3 (0 is identical)
Depth98TanTanSameDepth difference: 1.1
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 170N.

Same or better

  • $48 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 25C Awe, against Hourglass Ambient Soft Glow Foundation in 12. Every attribute compared, with its share of the score.

ComparedYour shade12Closest overall alternative25C AweScore
Shade match55% of overall86
Colour93#a57f67#ac8267Very close colourColour difference 1.9 (0 is identical)
Depth96TanTanSameDepth difference: 2.2
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone65NeutralOlive · cool oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 86/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 25C Awe.

Same or better

  • $13 less
  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • Does not claim transfer resistance
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 31%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 170N

Best price
$12Ulta BeautyUlta Beauty
$48 less (80%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 25C Awe

Best price
$47SephoraSephora
$13 less (22%)

Your shade $60 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.