Ambient Soft Glow Foundation 17 dupes and alternatives Hourglass
Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
Finish
- Matte1
- Natural matte0
- Natural0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with buildable coverage, in liquid form.
- 7 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation D 37
The equivalent shade and the most similar foundation overall.

- Overall match
- 77out of 100
- Shade (Shade match)
- 73
- Finish (Finish & visual result)
- 81
- Wear (Wear & performance)
- 82
- Skin (Skin suitability)
- 100
- Shade match
- 73out of 100
- Colour
- 70
- Depth
- 89
- Undertone
- 70
Your shade $60 at Sephora · product price; shade not separately priced
Where to buy D 37
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Hourglass Ambient Soft Glow Foundation 17 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

4N78
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78
- Very close colour
- Very deep · Neutral · neutral pink undertone
$35

Brownie 8.5 Red
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red
- Close colour
- Rich deep · Cool undertone
$31

8C
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C
- Slight colour difference
- Very deep · Cool undertone
$38
Dark Coffee
Deep
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep
- Close colour
- Very deep
$12
NC63
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC63
- Close colour
- Rich deep · Neutral · neutral golden undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 37, against Hourglass Ambient Soft Glow Foundation in 17. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 37.
Same or better
- $13.10 less
- Buildable rather than medium coverage
- Both claim a blurring effect
- Both claim long-wearing
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Runs slightly lighter
- Matte finish instead of natural
- Does not claim transfer resistance
- Contains isopropyl alcohol
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Where to buy D 37
Your shade $60 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.