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Ambient Soft Glow Foundation 5 dupes and alternatives Hourglass

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Dermablend Flawless Creator Liquid Foundation Drops 30N

The equivalent shade and the most similar foundation overall.

Your shade
Hourglass
5Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
The match
Dermablend
30N
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
93out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$43Ulta BeautyUlta Beauty
$17 less (28%)

Your shade $60 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $43Ulta BeautyUlta Beauty$17 less (28%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $44SephoraSephora$16 less (27%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $44SephoraSephora$16 less (27%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly lighterNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  4. #5 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    11.5N
    Shade match 93
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: light medium with neutral undertone

    Medium confidence· Digital match

    View match
  5. Shade match 98
    $12$16Ulta BeautyUlta Beauty$48 less (80%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $32SephoraSephora$28 less (47%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for normal/combination/oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral bronze

    Medium confidence· Digital match

    View match
  7. #8 · Temptu

    Perfect Canvas Foundation

    3N Buff
    Shade match 93
    $34Ulta BeautyUlta Beauty(product price)$26 less (43%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural matte rather than natural finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    71
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Natural matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed

    Retailer shade note: light shade with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 93
    $72Ulta BeautyUlta BeautyCosts $12 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  9. Shade match 92
    $70Ulta BeautyUlta BeautyCosts $10 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  10. Shade match 91
    $32SephoraSephora$28 less (47%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for normal/combination/oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral taupe beige

    Medium confidence· Digital match

    View match
  11. #12 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Fair 30 N
    Shade match 94
    $49SephoraSephora$11 less (18%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 91
    $32SephoraSephora$28 less (47%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceNot marketed for normal/combination/oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral camel

    Medium confidence· Digital match

    View match
  13. Shade match 90
    $38Ulta BeautyUlta Beauty$22 less (37%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 90
    $72Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  15. #16 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    1N14 - Beige
    Shade match 92
    $49SephoraSephora$11 less (18%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance

    Retailer shade note: for light skin with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $38SephoraSephora$22 less (37%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: fair (cool)

    Medium confidence· Digital match

    View match
  17. Shade match 83
    $43Ulta BeautyUlta Beauty$17 less (28%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Slightly deeperSlightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: light to medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  18. #19 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3.25N
    Shade match 98
    $49SephoraSephora$11 less (18%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 86
    $72Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly lighterNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  20. Shade match 84
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: light medium with cool undertone

    Medium confidence· Digital match

    View match
  21. #22 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Blush Medium MP3
    Shade match 86
    $34Ulta BeautyUlta Beauty(product price)$26 less (43%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: light blush medium with pink undertones

    Medium confidence· Digital match

    View match
  22. #23 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    1N
    Shade match 97
    $49SephoraSephora$11 less (18%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  23. #24 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    1.5N
    Shade match 95
    $49SephoraSephora$11 less (18%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 23 matches

Looking for a concealer in your shade?

The closest shade to Hourglass Ambient Soft Glow Foundation 5 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $42

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Close colour
    • Medium light · Neutral undertone

    $32

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 20.0 Medium

    • Close colour
    • Light · Neutral undertone

    $30

  5. CoverGirl TruBlend Undercover Concealer

    Natural Ivory

    CoverGirl TruBlend Undercover Concealer, shade Natural Ivory

    • Close colour
    • Light medium · Neutral undertone

    $11.99

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2N1

    • Slight colour difference
    • Medium light · Neutral undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Dermablend Flawless Creator Liquid Foundation Drops in 30N, against Hourglass Ambient Soft Glow Foundation in 5. Every attribute compared, with its share of the score.

ComparedYour shade5Closest match30NScore
Shade match55% of overall99
Colour98#cda890#cba68eLooks identicalColour difference 0.6 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.1
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 93/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dermablend Flawless Creator Liquid Foundation Drops in 30N.

Same or better

  • $17 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 30N

Best price
$43Ulta BeautyUlta Beauty
$17 less (28%)

Your shade $60 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.