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Ambient Soft Glow Foundation 9.5 dupes and alternatives Hourglass

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for oily skin, with medium coverage, without silicones.

  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: Tarte Amazonian Clay Blurring Powder Foundation 36N Medium-Tan Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Hourglass
9.5Change shade
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
The match
Tarte
36N Medium-Tan Neutral
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Medium coverage
Overall match
86out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
81
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
$20 less (33%)

Your shade $60 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Hourglass Ambient Soft Glow Foundation 9.5 (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Looks identical
    • Medium · Neutral undertone

    $12.99

  2. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Close colour
    • Medium light · Cool · pink undertone

    $24

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Very close colour
    • Medium

    $12

  4. NARS Radiant Creamy Concealer

    Chestnut

    NARS Radiant Creamy Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Close colour
    • Medium · Cool · rosy undertone

    $39

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Close colour
    • Medium · Cool · rosy undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Amazonian Clay Blurring Powder Foundation in 36N Medium-Tan Neutral, against Hourglass Ambient Soft Glow Foundation in 9.5. Every attribute compared, with its share of the score.

ComparedYour shade9.5Closest match36N Medium-Tan NeutralScore
Shade match55% of overall96
Colour94#c0957b#bc937dVery close colourColour difference 1.6 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.3
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay Blurring Powder Foundation in 36N Medium-Tan Neutral.

Same or better

  • $20 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing

Different

  • Matte finish instead of natural
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Where to buy 36N Medium-Tan Neutral

Best price
$40SephoraSephora
$20 less (33%)

Your shade $60 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.