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Ambient Soft Glow Foundation 9 dupes and alternatives Hourglass

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol2Vegan1Cruelty-free0Oil-free0With SPF0Mineral2

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Only showing matches in serum form, without fragrance.

  • 12 matches have no formulation listed and are not shown.

Closest shade match: L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 5-6 Medium Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
9Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
5-6 Medium Tan
Depth and undertone: Medium · Warm
Finish and coverage: Radiant · Light coverage
Shade match
93out of 100
Colour
89
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$20.99Ulta BeautyUlta Beauty
$39.01 less (65%)

Your shade $60 at Sephora · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Well People Skinforia Serum Foundation 28 Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
9Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Medium coverage
The match
Well People
28 Medium Neutral
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
79
Wear (Wear & performance)
82
Skin (Skin suitability)
80
High confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$39 less (65%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$30 less (50%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Buildable rather than medium coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Hourglass Ambient Soft Glow Foundation 9 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Very close colour
    • Medium · Warm · golden undertone

    $39

    SephoraView at Sephora
  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Very close colour
    • Medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  4. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Very close colour
    • Medium

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 5-6 Medium Tan, against Hourglass Ambient Soft Glow Foundation in 9. Every attribute compared, with its share of the score.

ComparedYour shade9Closest shade match5-6 Medium TanScore
Shade match55% of overall93
Colour89#c09876#be966dVery close colourColour difference 2.4 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 78/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 5-6 Medium Tan.

Same or better

  • $39.01 less
  • Very close colour
  • Same warm undertone
  • Light rather than medium coverage

Different

  • Radiant finish instead of natural
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 28 Medium Neutral, against Hourglass Ambient Soft Glow Foundation in 9. Every attribute compared, with its share of the score.

ComparedYour shade9Closest overall alternative28 Medium NeutralScore
Shade match55% of overall83
Colour86#c09876#c69574Very close colourColour difference 2.9 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 82/100Shade match 83/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 28 Medium Neutral.

Same or better

  • $39 less
  • Very close colour
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 5-6 Medium Tan

Match price
$20.99Ulta BeautyUlta Beauty
$39.01 less (65%)

Your shade $60 at Sephora · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Well People Skinforia Serum Foundation 28 Medium Neutral

Best price
$21Ulta BeautyUlta Beauty
$39 less (65%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.