Ambient Soft Glow Foundation 9 dupes and alternatives Hourglass
4.0 (784)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$38Ulta Beauty(product price)$22 less (37%)4.0 (122)
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
82
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: medium with neutral undertones
$25Ulta Beauty(product price)$35 less (58%)4.3 (340)
Matches: Near-identical swatch colour· Both claim transfer resistance· Claims not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
75
Skin suitability
100
Looks identical · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: medium deep with neutral undertone
The closest shade to Hourglass Ambient Soft Glow Foundation 9 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
LORAC PRO Soft Focus Longwear Foundation in 08, against Hourglass Ambient Soft Glow Foundation in 9. Every attribute compared, with its share of the score.
ComparedYour shade9Closest match08How they compareScore
Shade match55% of overall94
Colour60%90#c09876#c5986eVery close colourColour difference 2.3 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 87/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$17 less (28%)
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