Ambient Soft Glow Foundation 9 dupes and alternatives Hourglass
4.0 (784)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
89
Wear & performance
54
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
89
Wear & performance
54
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
The closest shade to Hourglass Ambient Soft Glow Foundation 9 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Warm 350, against Hourglass Ambient Soft Glow Foundation in 9. Every attribute compared, with its share of the score.
ComparedYour shade9Closest matchMedium Deep Warm 350How they compareScore
Shade match55% of overall93
Colour60%89#c09876#c1926cVery close colourColour difference 2.4 (0 is identical)
Depth15%96MediumMediumSameDepth difference: 2.2
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 88/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$15 less (25%)
Ulta Beauty
