Illusion Luminous Glow Foundation SPF 30 10 dupes and alternatives Hourglass
4.7 (820)·Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
97
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$35Ulta Beauty(product price)$25 less (42%)4.5 (1,573)
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims a blurring effect
Differences: Slightly warmer undertone· Natural rather than radiant finish· Light rather than medium coverage
Score details
Shade match
89
Finish & visual result
58
Wear & performance
75
Skin suitability
67
Looks identical · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · No SPF
Retailer shade note: medium with warm peachy undertones
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 10 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Hourglass Veil Hydrating Skin Tint Foundation in 10, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 10. Every attribute compared, with its share of the score.
ComparedYour shade10Closest match10How they compareScore
Shade match55% of overall98
Colour60%97#d09a71#cf9a74Looks identicalColour difference 0.9 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 2 of 4 compared82
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%60MediumLightSome differenceLight coverage rather than medium
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$36 less (60%)
