Illusion Luminous Glow Foundation SPF 30 13 dupes and alternatives Hourglass
4.7 (820)·Medium light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than warm undertone· Does not claim transfer resistance· Not marketed for combination skin
Score details
Shade match
87
Finish & visual result
89
Wear & performance
70
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same warm undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
70
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$56Ulta Beauty(product price)$4 less (7%)4.2 (2,657)
Matches: Near-identical swatch colour· Same warm undertone· Same medium coverage
Differences: Natural rather than radiant finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
68
Wear & performance
51
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Matches: Near-identical swatch colour· Same warm undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
70
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than warm undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
89
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: medium with golden neutral undertones
Matches: Very close colour· Same medium coverage· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
76
Wear & performance
65
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim transfer resistance · Not marketed for dry skin · No SPF
Matches: Very close colour· Similar undertone (neutral vs warm)· Same medium coverage
Differences: Natural rather than radiant finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
68
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Retailer shade note: medium with neutral peach undertones
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
70
Wear & performance
51
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for medium skin with neutral undertones
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 13 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Light Reflecting Foundation in Valencia, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 13. Every attribute compared, with its share of the score.
ComparedYour shade13Closest shade matchValenciaHow they compareScore
Shade match55% of overall99
Colour60%98#d79e6f#d89f72Looks identicalColour difference 0.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 84/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 13. Every attribute compared, with its share of the score.
ComparedYour shade13Closest overall alternative550 MartiniqueHow they compareScore
Shade match55% of overall98
Colour60%97#d79e6f#d59d6bLooks identicalColour difference 1.1 (0 is identical)
Overall match 91/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$11 less (18%)
