Illusion Luminous Glow Foundation SPF 30 20 dupes and alternatives Hourglass
4.7 (820)·Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than warm undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
89
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: medium deep with neutral red undertones
$53Ulta Beauty(product price)$7 less (12%)4.5 (10,601)
Matches: Very close colour· Similar undertone (neutral vs warm)· Same medium coverage
Differences: Natural rather than radiant finish· Does not claim not settling into lines· Not marketed for dry skin
Score details
Shade match
88
Finish & visual result
76
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium - deep with neutral golden undertones
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
68
Wear & performance
65
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Does not claim transfer resistance · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same medium coverage
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
76
Wear & performance
38
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Retailer shade note: medium skin with neutral beige undertones
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
70
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Retailer shade note: medium - neutral, slightly warm olive
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 20 (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Instant Age Rewind Eraser Treatment Foundation in 355, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 20. Every attribute compared, with its share of the score.
ComparedYour shade20Closest shade match355How they compareScore
Shade match55% of overall94
Colour60%97#a36a3a#a66b3dLooks identicalColour difference 1.1 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared54
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 77/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 350, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 20. Every attribute compared, with its share of the score.
ComparedYour shade20Closest overall alternative350How they compareScore
Shade match55% of overall92
Colour60%94#a36a3a#a66e3cVery close colourColour difference 1.6 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared76
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 85/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walmart
Sephora
Ulta Beauty(product price)$36 less (60%)
