Illusion Luminous Glow Foundation SPF 30 22 dupes and alternatives Hourglass
4.7 (820)·Deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
89
Wear & performance
40
Skin suitability
100
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: deep with neutral red undertones
$53Ulta Beauty(product price)$7 less (12%)4.5 (10,601)
Matches: Very close colour· Same medium coverage· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
76
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with neutral red undertones
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Olive rather than cool undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
89
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol · No SPF
Retailer shade note: deep with neutral olive undertones
$59Ulta Beauty(product price)$1 less (2%)4.5 (1,349)
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
70
Wear & performance
66
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 22 (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 4, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 22. Every attribute compared, with its share of the score.
ComparedYour shade22Closest shade matchMedium Deep 4How they compareScore
Shade match55% of overall93
Colour60%88#93542e#8d5837Very close colourColour difference 2.5 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0Normal, dry, combinationSensitiveMarketed for different skin types
Overall match 79/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NP14, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 22. Every attribute compared, with its share of the score.
ComparedYour shade22Closest overall alternativeNP14How they compareScore
Shade match55% of overall89
Colour60%96#93542e#93552bLooks identicalColour difference 1.3 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%7012-hour wear18-hour wearSome difference18-hour wear claimed against 12-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, dry, sensitiveBoth marketed for normal/dry skin
Overall match 84/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $9 more
