Illusion Luminous Glow Foundation SPF 30 25 dupes and alternatives Hourglass
4.7 (820)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$42Ulta Beauty(product price)$18 less (30%)4.4 (38)
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
88
Finish & visual result
70
Wear & performance
61
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
70
Wear & performance
38
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance · No SPF
Retailer shade note: very deep skin with neutral undertones
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 25 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Neutral Deep 29, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 25. Every attribute compared, with its share of the score.
ComparedYour shade25Closest shade matchNeutral Deep 29How they compareScore
Shade match55% of overall97
Colour60%96#72412c#6e3e29Looks identicalColour difference 1.1 (0 is identical)
Overall match 79/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Dior Forever Skin Glow Foundation in 9N Neutral, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 25. Every attribute compared, with its share of the score.
ComparedYour shade25Closest overall alternative9N NeutralHow they compareScore
Shade match55% of overall95
Colour60%94#72412c#6b3e2aVery close colourColour difference 1.7 (0 is identical)
Overall match 87/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$18 less (30%)
