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Illusion Luminous Glow Foundation SPF 30 25 dupes and alternatives Hourglass

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Makeup By Mario SurrealSkin Luminous Hydrating Foundation 26N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
25Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Makeup By Mario
26N
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$12 less (20%)

Your shade $60 at Sephora

Closest overall alternative: Range Beauty True Intentions Skin-Soothing Hydrating Foundation Moon Dust Island

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
25Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Range Beauty
Moon Dust Island
Depth and undertone: Very deep · Olive · warm olive
Finish and coverage: Radiant · Medium coverage
Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
79
Skin (Skin suitability)
28
Best price
$16.50SephoraSephora
$43.50 less (73%)

Your shade $60 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    7W2 Rich Spice
    Shade match 96
    $55SephoraSephora$5 less (8%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: extra deep with neutral brown undertones

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $16.50$33SephoraSephora$43.50 less (73%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for normal/combination skinNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    28

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for normal/combination skin · No SPF

    Retailer shade note: very deep cool

    High confidence· Digital match

    View match
  3. Shade match 92
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    73
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: for deep skintones with neutral undertones

    High confidence· Digital match

    View match
  4. Shade match 93
    $50SephoraSephora$10 less (17%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · No SPF

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $38SephoraSephora$22 less (37%)

    Matches: Very close colourSame medium coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim transfer resistance · Not marketed for dry skin · No SPF

    Retailer shade note: rich (warm)

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $72Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $41Ulta BeautyUlta Beauty(product price)$19 less (32%)

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Does not claim transfer resistance · No SPF

    Retailer shade note: deep cool

    Medium confidence· Digital match

    View match
  8. #10 · Dior

    Forever Hydra Nude Foundation

    7N Neutral
    Shade match 91
    $60Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    38
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  9. Shade match 84
    $28SephoraSephora$32 less (53%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceNot marketed for normal skin

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Not marketed for normal skin · No SPF

    Retailer shade note: mocha blush - dark brown skin with pink undertones

    High confidence· Digital match

    View match
  10. Shade match 92
    $52SephoraSephora$8 less (13%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 94
    $69SephoraSephoraCosts $9 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · No SPF

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  12. #14 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    37N Brilliant
    Shade match 94
    $47SephoraSephora$13 less (22%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    38
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · No SPF

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  13. #15 · Hourglass

    Ambient Soft Glow Foundation

    16
    Shade match 84
    $60SephoraSephoraSame price

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim not settling into lines · No SPF

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 25 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Looks identical
    • Very deep · Neutral undertone

    $39

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Very close colour
    • Very deep · Neutral undertone

    $32

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Very close colour
    • Very deep · Neutral undertone

    $38

  4. Dior Forever Skin Correct Full-Coverage Concealer

    9 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $42

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW55

    • Very close colour
    • Very deep · Neutral undertone

    $30

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Very close colour
    • Very deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 26N, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 25. Every attribute compared, with its share of the score.

ComparedYour shade25Closest shade match26NScore
Shade match55% of overall97
Colour95#72412c#71422aLooks identicalColour difference 1.4 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.1
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 26N.

Same or better

  • $12 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Range Beauty True Intentions Skin-Soothing Hydrating Foundation in Moon Dust Island, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 25. Every attribute compared, with its share of the score.

ComparedYour shade25Closest overall alternativeMoon Dust IslandScore
Shade match55% of overall89
Colour96#72412c#723e2aLooks identicalColour difference 1.2 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.1
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone65NeutralOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared79
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type28Normal, dry, combinationDry, oily, sensitiveBoth marketed for dry skin
Overall match 87/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Range Beauty True Intentions Skin-Soothing Hydrating Foundation in Moon Dust Island.

Same or better

  • $43.50 less
  • Near-identical swatch colour
  • Same radiant finish
  • Same medium coverage
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Slightly warmer undertone
  • Not marketed for normal/combination skin
  • No SPF

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Makeup By Mario SurrealSkin Luminous Hydrating Foundation 26N

Best price
$48SephoraSephora
$12 less (20%)

Your shade $60 at Sephora

Closest overall alternative

Range Beauty True Intentions Skin-Soothing Hydrating Foundation Moon Dust Island

Best price
$16.50SephoraSephora
$43.50 less (73%)

Your shade $60 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.