Illusion Luminous Glow Foundation SPF 30 5 dupes and alternatives Hourglass
4.7 (820)·Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$42Ulta Beauty(product price)$18 less (30%)4.4 (38)
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
70
Wear & performance
61
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Differences: Natural rather than radiant finish· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
95
Finish & visual result
76
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
70
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Retailer shade note: Light-Medium skin with a golden undertone
Matches: Very close colour· Claims a blurring effect· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
88
Finish & visual result
70
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Retailer shade note: Light-Medium skin with a neutral undertone
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 5 (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Huda Beauty Easy Blur Natural Airbrush Foundation in Cream Puff 260W, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 5. Every attribute compared, with its share of the score.
ComparedYour shade5Closest shade matchCream Puff 260WHow they compareScore
Shade match55% of overall96
Colour60%94#f2b782#efb382Very close colourColour difference 1.5 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.8
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, dry, oilyBoth marketed for normal/dry skin
Overall match 81/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 24 Light, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 5. Every attribute compared, with its share of the score.
ComparedYour shade5Closest overall alternative24 LightHow they compareScore
Shade match55% of overall94
Colour60%90#f2b782#e9b588Very close colourColour difference 2.3 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.8
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Overall match 83/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$18 less (30%)
